If you want to sell wine online in Switzerland, there are three routes: your own shop at your own address, a marketplace such as Galaxus, and price comparison sites such as Google Shopping or wine-searcher that send customers to your shop. This page covers what each route needs, how the channels run from one range and one stock, and which rules apply when you sell alcohol online.
The three routes at a glance
- Your own webshop. Your domain, your design, your prices, your customer data. Orders land straight in Vinosoft and book the stock out. The shop is included in the Enterprise edition.
- Galaxus. Switzerland's largest online retailer opens its range to merchants it accepts. You reach customers who don't know your name yet, and pay Galaxus a commission for it. Vinosoft sends stock, prices and product data automatically. More: Selling wine on Galaxus.
- Feeds for price comparison. Google Shopping, Vivino and wine-searcher read a product feed from your shop and link to your product pages. The purchase happens in your own shop.
Most businesses start with their own shop and add Galaxus or a feed once the range is in place.
One range, one stock
Every channel reads the same articles in Vinosoft — with vintage, size, price and the stock that is actually in your cellar. Sell the last case through the till at a tasting, and the shop's stock drops straight away, and on Galaxus with the next sync.
Channel | What Vinosoft sends | Where the orders land |
|---|---|---|
Your own webshop | everything, live | in Vinosoft, stock is booked out |
Till (POS) | articles and stock | in Vinosoft, stock is booked out |
Galaxus | stock and prices every 15 minutes, optionally texts, images and specifications | in the Galaxus partner portal |
Google Shopping, Vivino, wine-searcher | product feed from the shop | purchase in your own webshop |
Worth knowing: Galaxus orders do not come into Vinosoft automatically today. You handle them in the Galaxus partner portal and record the sale in Vinosoft as a document so the stock stays right. Whether Vivino accepts merchants from Switzerland is something to check with Vivino directly; Vinosoft provides the feed in Vivino's format.
What you need to start
- An address. A free address under vinosoft.shop is online immediately; you connect your own domain with a DNS record.
- Payments. TWINT and cards through PostFinance Checkout or Payrexx, plus PayPal, Saferpay, Wallee, invoice, prepayment and cash.
- Shipping. Shipping methods priced by country, order value, postcode, weight and customer group — and collection from the winery.
- Legal. You write your terms, privacy policy and imprint; Vinosoft links them in the checkout and, if you want, requires buyers to accept the terms.
- Age checks. Wine, beer and spirits have a minimum sale age, online too.
The details are in the guide Shop domain, checkout and legal.
Selling alcohol online: the age check
In Switzerland, wine and beer may not be sold to anyone under 16, and spirits not to anyone under 18. According to the Federal Food Safety and Veterinary Office (FSVO/BLV), every online shop needs an effective system for this: an "I am over 18" checkbox or entering a date of birth is not enough.
The Vinosoft shop checks age from a photo of an ID. The minimum age follows from each article's product category, and an order from a buyer who is too young or unverified is not accepted. How it works and what you need to set up: Age verification when selling alcohol online.
What Vinosoft does not do
Vinosoft does not write terms or privacy policies and is no substitute for legal advice. Orders from Galaxus and other marketplaces are not imported today, and an age check on delivery is something you arrange with your carrier. The shop themes ship with German and English texts; for French or Italian you add your own translations.
Guides on this topic
- Selling wine on Galaxus: requirements, connection, costs
- Age verification when selling alcohol online
- Shop domain, checkout and legal
How to do it in Vinosoft
- The Vinosoft webshop at a glance
- Connect your own domain to your shop
- Checkout compliance
- Payment methods
- Feeds for Google Shopping, Vivino and wine-searcher
- All integrations
The legal information is based on the Swiss Food Act, the Alcohol Act and FSVO information letter 2025/2.1 on age checks in online retail, as of October 2026. It is no substitute for legal advice.